Campaign Name: Vande Ganga

Initiative by: National Mission for Clean Ganga (NMCG), Ministry of Jal Shakti

State Participation: Rajasthan

Slogan: “Rajasthan salutes Maa Ganga”


🌊 What is the Vande Ganga Campaign?

The Vande Ganga Campaign is a pan-India outreach effort under the Namami Gange Programme that aims to unite citizens for the rejuvenation of the holy River Ganga. Though the river does not flow through Rajasthan, the state has stepped up with full enthusiasm to support this national cause.


📍 Rajasthan’s Role in the Campaign

Rajasthan has joined the campaign by promoting Ganga consciousness through public outreach, especially among youth, educators, and rural communities. The aim is to build an emotional and cultural connection with the river while promoting water conservation values.


📌 Major Activities in Rajasthan

  • School and College Events: Poster making, essay writing, quizzes, and pledge ceremonies on water conservation.
  • Nukkad Nataks (Street Plays): Performed in towns and villages to highlight Ganga’s cultural and ecological importance.
  • Public Rallies: ‘Run for Ganga’ and heritage walks promoting unity and water awareness.
  • Digital Outreach: Webinars, Instagram reels, and WhatsApp awareness chains by eco clubs and NSS volunteers.
  • Community Participation: Engagement of gram panchayats and municipal wards in sharing water-saving ideas.

💡 Why Rajasthan’s Involvement Matters

Despite being a desert state, Rajasthan’s proactive involvement showcases the spirit of “One Nation, One River, One Mission.” It also raises awareness of water scarcity, river rejuvenation, and sustainable living.


🔚 Conclusion

By participating in the Vande Ganga campaign, Rajasthan sets an example of unity, environmental responsibility, and national pride. The state proves that river conservation is not limited by geography—every Indian can play a part in saving Ganga and securing our water future.


“Ganga is not just a river. She is our cultural thread, our ecological spine, and a living heritage.”